I specialize in user acquisition and lead generation. This simply means that I can drive more customers or users to your product or service.
SEO and paid search are my strongest fields, but I also run display, email, and social media campaigns when appropriate. Every business is different in regards to how they acquire users and a good acquisition strategy leverages the traffic channels that are most appropriate for the business.
Some of my work is below. Unfortunately, many paid media campaigns are under NDA and I’m unable to post them publicly, so you won’t see most of the creatives and landing pages that I’ve run.
I was the Director of User Acquisition at Giftly. During my time there, we completed phase 1 of my 4-phase SEO strategy. They have since seen a 400% increase in organic search traffic as a direct result of just the first phase.
Giftly has an amazing SEO reach with millions of local businesses in its database. We were able to successfully leverage the search long tail with a new Information Architecture, leaning on lexicology and semantics to create a search engine and user-friendly structure.
Search engine rankings*
I’ve ranked dozens of websites at the top of search engines. Here are some ranking data screenshots –
And here’s some historical data –
Competitive video market
Keyword 1: CPC – $5.29; Competition – 0.90; Avg volume – 3.6k; Results – 133m
Keyword 2: CPC – $3.41; Competition – 0.19; Avg volume – 390; Results – 2030m
Keyword 3: CPC – $5.25; Competition – 0.82; Avg volume – 58k; Results – 676m
Competitive white label market
Keyword 1: CPC – $5.95; Competition – 0.83; Avg volume – 320; Results – 9.9m
Keyword 2: CPC – $5.24; Competition – 0.84; Avg volume – 140; Results – 2.6m
Keyword 3: CPC – $5.24; Competition – 0.78; Avg volume – 91; Results – 1.8m
Keyword 4: CPC – $8.11; Competition – 0.95; Avg volume – 170; Results – 2.7m
Keyword 5: CPC – $7.57; Competition – 0.76; Avg volume – 46; Results – 3.1m
Keyword 6: CPC – $8.11; Competition – 0.69; Avg volume – 36; Results – 7.6m
Keyword 7: CPC – $7.23; Competition – 0.77; Avg volume – 46; Results – 1.8m
SceneChat social contest
I put together and ran the Ultimate Blogger Contest for SceneChat in late 2011. It proved to be a successful tool in driving targeted traffic on a tight startup budget. Got a handful top tier products to sponsor it. It was a win-win for all companies involved,
In early 2012, I partnered with superstar salesman, Taariq Lewis, to teach people how to sell. Together we launched two educational products, now live on Udemy –
P.S. You should follow me on Twitter here.